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Strategic Storytelling: Getting to the Heart of the Matter
The challenge is clear by now: Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question...
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Letter Writing as a Personal Brand
“The writing is on the wall” usually means we’re cooked. Dating back to biblical times, this saying is typically used to describe an unavoidable situation, the inevitability of something dire, which...
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The Lessons of Lincoln in 2015
What happened to spring? Granted, the bitching about winter was old long ago. But as the man in the market said to me last week, “Spring? That was last Thursday.” No complaints about 80 degrees and...
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Brand Identity: Renovate or Build from the Ground Up?
Two months into the renovation of our family home in Maine, with house talk on the brain, I’ve come to realize that building a home is not unlike building a brand. The outcome will depend on the...
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Is Generational Marketing Getting Old?
Three generationsNo longer distinct marketing categories / via The practice of targeting consumers according to age bracket has seen better days. Buzzwords – Millennial, Silents, Gen X, Boomer, Gen Z,...
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Lifting the Brain Fog: Memory, Part 1
“How do we know that what we think we know is really so?” — Deming System of Managing Life on the Maine coast means many a foggy morning. An 11 p.m. forecast for a “mostly sunny” morning may hold true...
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The Value of Remembering: Memory, Part 2
Image by Neil Webb / Wellcome Images / via Unlike tracking the return on investment on a marketing campaign, it’s hard to quantify the value of memory. This is true of human memory and institutional...
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7 Basics to Building a Successful Arts Marketing Program
In marketing, the tendency is to go straight to the tools and programs: Get out there and drum up some business, People! Or, all too often: Let’s drum up some people so we can stay in business, People!...
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