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Lifting the Brain Fog: Memory, Part 1
“How do we know that what we think we know is really so?” — Deming System of Managing Life on the Maine coast means many a foggy morning. An 11 p.m. forecast for a “mostly sunny” morning may hold true...
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The Value of Remembering: Memory, Part 2
Image by Neil Webb / Wellcome Images / via Unlike tracking the return on investment on a marketing campaign, it’s hard to quantify the value of memory. This is true of human memory and institutional...
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7 Basics to Building a Successful Arts Marketing Program
In marketing, the tendency is to go straight to the tools and programs: Get out there and drum up some business, People! Or, all too often: Let’s drum up some people so we can stay in business, People!...
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